The Max Mara Whitney bag uses the architecture of Renzo Piano as primary lines.
Vertical structures and raw material. Architecture is the backbone of the new Max Mara Bag. His name, Withney, is directly connected to the sober design and sophisticated materials of the new Whitney Museum of Americal Art, in New York. Indeed, Whitney Bag uses the museum’s structure as its design bases. And it is beautiful. The #WhitneyBag is designed by Renzo Piano Building Workshop, and is furnished in Limited Edition of 250 pieces. The brand equally wanted to pay tribute to the architectural mastery and Italian creativity.
Max Mara creative director Ian Griffiths had the new museum in mind from a long time for this special edition. “Having decided that the principal design would be the shell of the building itself, there were all sorts of design challenges and technical challenges, our vision and the vision of the Renzo Piano Building Workshop were totally synonymous”, he explained to Observer Magazine. The brand purpose was dig a concept which came back to the roots of art and iconography. Max Mara paved the way through the museum pattern. “Because it is only by remembering the past that the future can be successfully designed”, the brand explains.
This beautiful Bag is crafted in three sizes and colors – black, bordeaux and tan – plus the exclusive collectors’ edition in a light blue-grey color reminiscent of the metallic shade of the museum’s facade.
Renzo piano design
The new Whitney Museum of Americal Art dedicated to contemporary art opened his doors today 1th of may, at 99 Gansevoort Street. The building charges are evaluated around $422 million. This master craft is designed by Italian architect Renzo Piano, and has been compared to a “prodigiously misassembled” item from Ikea. Others think the museum is a mix of spaces which marry “temple and hangout.” The building architecture even gained heavy criticism as it was described as “art tanker”, “ungainly” and “more clunky than romantic”. But as the saying goes, it is better having people shocked than unconcerned.
According to Renzo Piano, “(…) we wanted to draw on its vitality and at the same time enhance its rich character. The first big gesture, then, is the cantilevered entrance, which transforms the area outside the building into a large, sheltered public space. At this gathering place beneath the High Line, visitors will see through the building entrance and the large windows on the west side to the Hudson River beyond. Here, all at once, you have the water, the park, the powerful industrial structures and the exciting mix of people, brought together and focused by this new building and the experience of art.”
The new building includes:
- 50,000 square feet of indoor galleries
- 13,000 square feet of outdoor exhibition space and terraces facing the High Line
- A special exhibitions Gallery is approximately 18,000 square feet
- The lobby gallery (accessible free of charge). There is two floors for the permanent collection, and a special exhibitions gallery on the top floor